https://oxygenites.com/haro/ A lack of professionalism in the final article can reflect poorly on you as
well. What's the value of being quoted to your site? If the article is closely aligned with your site's quality and subject, then it's probably a good fit. Answer the questions asked, above all else. That is, after all, why the reporter is tapping you as an expert. Follow closely any format the reporter specifies.