In the '90s, ads were like monuments. Today, they disappear faster than a Snapchat story. New research from LO:LA suggests we're trading brand immortality for algorithmic dopamine hits—and the cost is steeper than anyone predicted. Can your brand balance the two? Find out here: https://www.thelolaagency.com/post/the-age-of-ephemera-how-the-lack-of-permanence-in-modern-advertising-impacts-brands
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