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DTS (Dedicated To Sound) is a technology company specializing in surround sound technology, owned by DTS, Inc. (formerly known as Digital Theater Systems, Inc.). It was founded in 1990 by audio engineer and Caltech graduate Terry Beard. After signing a deal with Steven Spielberg for the technology to be used for his next movie Jurassic Park in 1991, the company began developing new digital sound systems for cinemas. In 2008, the company spun off its cinema division. For a brief time, the DTS name was licensed to this spinoff company but was renamed to Datasat Digital Sound the following year. However, the DTS name in films and discs stuck around for a while longer due to the existing licensing contract being in place for three years before expiring in 2011.
Visuals: On a black background, a giant, gold optical disc (which is meant to represent a CD, but can also be interpreted as a LaserDisc or DVD) zooms out. When it stops, the gray word "the" (set in the Microgramma font) zooms close and then moves back. The stylized blue word "digital" does the same, followed by a silver bar rectangle reading "experience" (also in Microgramma) that flies out. After the logo forms, it explodes into particles until the text "dts" appears, followed by a blue box behind it and an inward trail effect appearing within the text. At the top of the screen, there is the orange text "THIS THEATRE FEATURES" (in the Serpentine font). Finally, the words "DIGITAL" and "SOUND" (in the Optima font), both in white, zoom out above and below the box, respectively.
Trivia:
This is one of the few logos to have multiple official names, the other two being The Digital Experience and Stand Alone.
Flying Disk was the first name out of these 3, as it was referred to as Flying Disk when a DTS employee confirmed the 3rd trailer to be scrapped on a Usenet group.
Unlike Dolby and THX, DTS didn't actually release this trailer as a separate reel for projectionists to play before a film. Instead, it was included in the first reel of films that were originally mixed in DTS audio. However, in the late 1990s, when it was agreed upon that companies should use all three sound formats for their films to avoid competition, a separate reel with this trailer was made.
This logo had received complaints about the trailer's exceptionally loud nature, and/or how it wasn't well-suited for quieter movies.
Variants:
An earlier version of this trailer was used for the first year of its existence, where the screen fades out after the first sequence dissolves. Also, the orange text "DTS IN SELECTED THEATRES" (in the Serpentine font) is shown below the disc; sometimes the text is in white.
On some DTS-encoded LaserDiscs and DVDs from the late 1990s and early 2000s, the logo is in 4:3 and videotaped, and the "THIS THEATRE FEATURES" text is removed. The 2002 DVD of Re-Animator has this variant in 1.85:1, while the 1999 DVD of Tenchi Muyou! in LOVE 2 - Distant Thoughts has it in 1.78:1.
In some cases, the theatrical version of the trailer is used on home releases; some of these (mostly from Sony) have the DTS text zooming out slightly when it first appears (primarily on films shot in 1.85:1, but not always).
On the Australian 2-Disc Edition of Hairspray (2007), if the Dolby track is selected, the first 30-seconds of 'The Ladies' Choice' can be heard due to a manufacturing error. The DTS tracks plays the trailer's audio as expected, albeit with a slight delay.
Technique: CGI by Richard "Doc" Baily of Image Savant, animated with Alias Wavefront on an SGI workstation.
Audio: A laser sound leading into a boom mixed with an electricity zap, followed by a whoosh with another boom and zap, and then another whoosh with a boom and zap. This is followed by a loud phaser sound alongside an explosion, and there are twinkles heard alongside more whooshes, a whir when "DIGITAL" and "SOUND" appear, and a loud descending drone at the end.
Availability:
This trailer made its official debut on the theatrical premiere of Jurassic Park.
It later appeared on DTS-encoded LaserDiscs and DVDs, such as The Wedding Singer, Vertigo, Universal and Sony titles like the first DVD releases of Close Encounters of the Third Kind and Babe, Superbit releases such as Gattaca, Johnny Mnemonic, Panic Room, xXx, Spider-Man, Snatch, Seven Years in Tibet, The Patriot and Labyrinth, several music/concert DVDs, DTS-enhanced DVDs of Saving Private Ryan, Jurassic Park, The Lost World: Jurassic Park, and DTS LaserDiscs from Walt Disney Home Video, such as Pocahontas, The Hunchback of Notre Dame, Toy Story: Collector's Edition, Flubber, and Hercules.
It also appears on the DVDs that came with the second-edition and third-edition copies of the book DVD Demystified.
The normal version is also seen on the "Millennium Edition" DVD of Re-Animator, and the 2000 "Ultimate Edition" DVD of Terminator 2: Judgement Day (preceding the THX Cavalcade trailer made for the latter), as well as some early DTS discs from Universal, DreamWorks and Image Entertainment.
The short version was only shown in theatres for the trailer's first year, such as Carlito's Way. It was also seen on a 1993 Image Savant demo reel.
Can also be seen on some Nutech Digital DVDs if DTS is selected, such as Tom Sawyer, Peter Pan, 20,000 Leagues Under the Sea, Wind in the Willows, The Odyssey, and Treasure Island, among others.
It also appears on the 2003 Columbia TriStar Special Edition DVD of Spider-Man: The New Animated Series, a rare appearance of the logo on a television release.
It's even seen on video games such as Terminator 3: Rise of the Machines on PS2 (so long as the "DTS" option is enabled in the audio settings).
It can also be seen on many bootleg DVDs of various films, as well as a bootleg VHS of Jurassic Park (after the United International Pictures logo).
Some of the last DVDs to feature this trailer are Leon: The Professional: Deluxe Edition, Closer, Stealth, and the Ultimate Editions of the James Bond films.
My drawing of the Digital Experience (DTS) trailer from 1993.
Link: https://www.youtube.com/watch?app=desktop&v=-uMnUWx0TPE&pp=ygUJRHRzIDE5OTMg&ra=m&fbclid=IwY2xjawVcdP5leHRuA2FlbQIxMABwZG9mAWJyaWQRMUliQkVsNjZJbXpIMGNyZWFzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEff6600pvgoPh4aYi2f-OlbRFZULuhH2JuOkyGz1hFOmJUfH0JJpXXqfuFxi4_aem_ES_wSpKCtEuLFzfWnqSbVw
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