A change in direction of the vector describing the translational motion of the COM (blue) does not establish rotation of the body. A change in orientation of the vector fixed in the rigid body relative to an inertial frame (green) is precisely how rigid-body rotation is defined kinematically.
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Position vectors illustrating the Moon s rotation

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A change in direction of the vector describing the translational motion of the COM (blue) does not establish rotation of the body. A change in orientation of the vector fixed in the rigid body relative to an inertial frame (green) is precisely how rigid-body rotation is defined kinematically.